I'm Caitlin! A brand strategist, professional photographer, designer and business coach. I want to help you transform your mind, business, and brand so you can attract your dream client and live the life of your dreams!
Did you know you can grow your business with just Pinterest? You may be using Pinterest to find recipes or cute outfit inspiration, but Pinterest is a powerful tool to generate traffic to your website which could turn into clients or sales!
Over the past year and a half, I have been wanting to increase my Pinterest strategy, but it always ended up on the backburner. I thought Instagram needed to be my main priority, but I honestly disliked posting on Instagram so I wouldn’t put much effort into it.
With the shift in my business, growing my Pinterest account is the right move to make. I have created a simple “launch” strategy to help me analyze and grow right from the start. This strategy includes content that I want to create to drive traffic to my blog and website as well as grow my email list!
I’ve done this in the past, but never really stuck to it. I thought by posting here and there on social media was sufficient enough after long hours working on client work. But to maintain and accomplish Pinterest growth, new, valuable content is my highest priority.
For each blog post I create I am creating 3-6 graphics (sometimes more) to see which pins do well and what didn’t. I am creating branded pins as well as trying out some new graphics with different typefaces, elements and imagery that are relevant to my brand but push the limits.
I’ll be using Tailwind in its fullest form to schedule pins strategically. I have always used Tailwind to schedule my pins, however, I was only using a portion of what Tailwind had to offer and I was on the free plan. If you haven’t used tailwind before and want to grow your Pinterest, I highly recommend it. You can try out the free trial version as I did, but let me tell you. The pro version is a game-changer.
I love pinning quotes and infographics. The content is right there in your face on Pinterest. If I love the value of the graphic I always tend to click through the link to see if I am missing out on additional information that isn’t shown on the Pinterest graphic itself. This is a must for my content. Anything that is listed in bullet points or headings can easily be formatted into beautiful “pin-worthy” graphics.
I will be sharing my reports monthly as I continue to grow my Pinterest account. Want to follow along? Sign up to receive my Pinterest reports monthly below!
Why I’m Ditching Instagram