I'm Caitlin! A brand strategist, professional photographer, designer and business coach. I want to help you transform your mind, business, and brand so you can attract your dream client and live the life of your dreams!
We all have dreams to live a life doing what we love, and I am here to cheer you on to prove that your dreams of doing what you love can become a reality. We are taught that going to school, and filling our weeks with a 9-5 job only to enjoy some free time in the evening and weekends was what “life” was about.
I completely disagree with this. Not only does this lifestyle cap your time and energy, but it caps your income. Being an entrepreneur opens the door to an unlimited amount of cashflow and TIME!
So we’ve discussed how to figure out your passion and how to niche that passion, now let’s talk about how we are going to make MONEY from your passion.
There are multiple ways to monetize your passion, it just comes down to what you think is most sustainable for you and what you would enjoy doing. Let’s pretend you decided your passion and niche is fitness and nutrition. Some motetization opportunities could look like:
The list goes on. Let’s pretend you have a hard time being in front of people, and want to work out of your home. Becoming a personal trainer or teaching classes in a gym probably isn’t the best option for you. However, if you really wanted to become a personal trainer and teach classes you could turn your personal training skills into a digital course or teach classes online and offer your students access via a subscription.
The fun thing about turning a service that requires to you to physically be there to make money into a digital product is that it is almost passive income. Record a live class once and you can profit from that video over and over again, building a bank of recorded videos that your new subscribers can watch. How crazy is it that we live in a world where we can provide a service and monetize that service over and over again, generating cashflow when we are sleeping, or on vacation, or even just out for a walk!?
There is no right or wrong way to monetize your passion to turn it into a business as long as it fits within your lifestyle. How do you know what is the right model for you? Imagine your life 2 years from now. What do you want to be doing? Where do you want to spend most of your time? If you money making idea doesn’t fit within that vision, then it probably isn’t going to work out for you in the long run, and you won’t be as happy.
I made this mistake a few years ago. It was a dream of mine to create passive income (I didn’t know that term back then) I wanted to live a slow and simple lifestyle while generating income effortlessly. My passion was photography, branding, and home design. I decided to launch a brand/photography studio (Bloom Studio) which offered only action services such as brand/web design and photography. It was very successful and still is but, the only way I could generate cash flow was to physically do the work, If I wanted to make more money one month I had to work harder and longer hours. Now this doesn’t exactly align with my vision, does it? However, that demanding experience has given me the knowledge and skills to help aspiring entrepreneurs like yourself build a successful business!
Don’t be scared to try different ways to make money from your business to see what is best for you and what works for your lifestyle.