I'm Caitlin! A brand strategist, professional photographer, designer and business coach. I want to help you transform your mind, business, and brand so you can attract your dream client and live the life of your dreams!
Yeah, you read that right. I’m ditching the ‘ol Instagram. I know you are probably shocked, so many online businesses NEED Instagram to grow and thrive. But you would be surprised that most of them actually don’t. We have this thought in our head that we NEED to be on social media (especially Instagram) to grow and thrive within our business, but that couldn’t be further than the truth. Well, with a few exceptions.
Now I’m not telling you to ditch Instagram, I’m just here to tell you why I have decided to part ways and to show you you don’t need to be on every platform to run a successful business. So what made me pull the trigger to forgo my Instagram presence? A few reasons…
Toxic for me, not necessarily for all. It got to the point where I would cringe every time I heard a notification, my anxiety would creep up as I scrolled, and as much as I tried not to, I found myself in the comparison game which led to self doubt. It wasn’t fun or inspiring anymore, it felt like work, but bad work.
My first step was to try to unfollow all the accounts that didn’t inspire me. This took me months to complete by the way (thanks to Instagram’s spam restrictions, I was either blocked after unfollowing 50 accounts for a few days or I had to strategically unfollow so I wouldn’t get restricted).
This step helped but didn’t do the trick so I basically avoided it at all costs. A post here and there, but after a while my account was crickets.
I could probably blame this on my inconsistencies within the platform but overall I don’t generate very many leads from instagram. Which in my opinion, I’d rather be putting my efforts elsewhere. Trying to stretch myself thin to reach every platform is exhausting and in my line of work, exhausted = burn out = disaster.
Stories are cool and reels are addicting but trying to figure out and “beat” the algorithm is not fun. When you think you’ve got it all figured out, it changes.
Social media is a time-sucker and I want to make better use of my valuable time. I don’t want to spend hours creating content for a platform that isn’t mine, or a graphic/photo that will be seen for a total of 3 seconds. I don’t want to get sucked in to surf the feed only to forget what I was on there to do in the first place.
Now that I have made the decision to ditch the ‘gram for business purposes I am focusing on 3 main platforms going forward.
If I had to be honest, I use Pinterest before I head to Google. If I need to find a recipe, or DIY inspiration, I go directly to my Pinterest app. If I want to learn more about business or photography advice, Pinterest is my go to. Now, I know I’m not the only one who does this either. You may be thinking that Pinterest is similar to Instagram, but I highly disagree. Pinterest may have started out as a social media platform but it has become a powerful visual search engine which is my jam.
Pinterest allows me to create evergreen content opposed to “disposable” content for platforms such as Instagram. I feel my time is used more productively creating valuable content and graphics that can be seen and used over and over again.
This is something that I never really put any effort into. As a person that hates newsletters and spam emails, I thought that my emails would be the same. However, once I changed my mindset and realized that I don’t need to sell or push like the emails I was receiving, my perspective changed. I want to help my audience, not just sell. Helpful tips, resources, and free courses is my primary email marketing goal.
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I have always wanted to be more consistent with the resources I put out on my blog but between keeping up with social media and client work, I barely had time to focus on new outlets for my business and sharing valuable content.
So overall I can’t say I’m breaking up with Instagram, but it is certainly not my primary focus anymore. You still may see me post here and there if I have something fun to share! I am also not saying that Instagram is bad and that you should leave it too. Some businesses thrive on Instagram. I would suggest sitting back and really analyze your data to see where your clients are coming from. Where you receive the most traction and traffic. If it’s Instagram, awesome! If it’s Pinterest, perfect! Just make sure you aren’t burning yourself out or stressing over a platform that isn’t serving you or your business well.